The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's Category: Craft - Writing / Writing
Wok
Agency: Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney
Client: Heineken Asia Pacific/Tiger Beer Category: Craft - Writing / Writing
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago
Client: PFLAG Canada Category: Craft - Writing / Writing
Lenor "Odes to Clothes - Skirt"
Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf
Client: Procter & Gamble Category: Craft - Writing / Writing
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Craft - Writing / Writing